Case study: how Boréal Café tripled online sales in 6 months
Boréal Café is an artisanal coffee roaster founded in 2019 in Montréal's Rosemont neighborhood. Their exceptional coffees are distributed in a dozen Montréal cafés and sold directly to consumers.
The problem
When they contacted us, their WordPress site had critical issues: 8-second mobile load time, confusing purchase flow requiring account creation, and design that didn't do justice to their product quality.
Result: 0.8% conversion rate and 78% cart abandonment.
The results at 6 months
- Online sales: +180%
- Conversion rate: 0.8% → 2.9%
- Cart abandonment: 78% → 31%
- Active subscriptions: 0 → 89
- Average cart: +45%
What we learned
The migration itself wasn't the key to success. It was the upfront customer understanding work that made the difference. We knew exactly why people were leaving without buying, and we solved those specific problems.
What if we talked?
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